Invest in UK Properties (Own or Co-Own)

Not enough cash for a deposit to get you on the property ladder? You have cash but want to diversify into many asset classes, of which property is only one? You have some funds to invest but not the time to handle the procedure of finding the right property in the best market, dealing with lawyers, agents, trades people and tenants? Let Fortune Real Estate Investments deal with the difficult parts while you enjoy the benefits. Depending on your personal situation, requirements, amount of funding and investment perspective, you can choose between these four main categories within the exclusive solutions


Purchase, Add Value, Sell. Property development is not something for everyone. It can carry great risks and rewards. The right or wrong decision makes all the difference between a substantial profit or a potential loss. Many opportunities are available for those who understand the UK market drivers, local and regional hot spots, as well as changes in the planning law. Right now, the opportunity to earn money from property development has never been better. It is absolutely vital to be able to spot opportunities before everybody else, secure them while conducting due diligence and surveys, etc, as well as understand the quick uplift the correctly chosen added value can bring. Lastly, a good exit strategy is important. Our three main directors have over 100 years of combined experience in Property Construction and Development, Property Project Management, Planning and Design, as well as Property Marketing, Sales and Branding. Between us, we have worked in British, international and global property companies with a combined Gross Development Value (GDV) of over US$15 billion annually. This strategy can bring quicker returns, sometimes even within months. But, as it is unacceptable for us to consider conducting any risky developments, the identification and checks on every development may take a while. Sometimes, we may reject twenty projects before we accept one. Patience and diligence, combined with many decades of experience lead to success every time.


Buy-To-Let. The long-term objective is to build a portfolio of net income-earning properties which appreciate in value over the years. The simple formula is Buy, Let, Refinance, Buy Another. Repeat for every property. This strategy will lead to an increasingly growing portfolio of income earning assets. In time, the number of properties would eventually grow at a near exponential curve - steady at the beginning and gathering pace over the years.

Buy-To-Let should be pursued as a long-term strategy over a minimum of 10 years, ideally with the view to build a legacy for future generations. We stand alongside you on every step of the journey, helping you to make the right purchase decisions in the right location and the right marketplace. We advise you on the right rental strategy and implement it for you, whether it is a long-term family rental, a furnished holiday let, a home with multiple occupancy or a serviced accommodation. With the help of our independent panel of advisors, we also take the tax implications and mortgage types into consideration.

Despite all the benefits of investing in real estate, there are drawbacks. One of the main ones is the lack of liquidity (or the relative difficulty in converting an asset into cash and cash into an asset). Unlike a stock or bond transaction, which can be completed in seconds, a real estate transaction can take months to close. Even with the help of a professional agent / broker, it can take a few weeks of work just to find the right counterparty. You should therefore consider the Buy-To-Let investment option if you are looking for a long-term investment over at least 5 years, or, ideally as a life-time investment or to create a legacy for future generations. If such a long-term investment is not your aim and you are looking for quicker returns, you may want to consider investing in the PAS system or in property developments.

Asset (Land) Creation

As Mark Twain once said, "Buy land. They are not making it anymore". Land is the number one commodity. Without it, we cannot build homes or grow our crops. Buying the right plot of land in a suitable location can have a very strong uplift when planning permission is granted. If, however, you buy a piece of agricultural land, the chances of converting it into building land in the UK are very low. With the right market intelligence, strategic thinking, knowledge of the planning laws and plenty of patience, land investment can tenfold in value once it is rezoned, but it may take years to achieve that objective. This is a long-term investment strategy with strong potential for capital growth.

New Developments

Property Development. Lack of suitable housing stock is a chronically difficult problem in the UK. There is always a demand for good homes in the right location. It is extremely difficult for developers to find land at the right conditions and to judge what type of home sells best in a particular neighbourhood. However, when the right opportunity arises, quick action and sharp judgement is required to obtain the bid. As always, cash is king and a potent bidder can win the day.

Our strategy is to focus on one particular market sector, the baby-boomer generation with a social and ecological conscience. We aim to identify the best and most beautiful spots in semi-rural locations, with a view to build zero-carbon high-tech family homes which we will sell at a premium, due to their unique qualities and position.

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